Move the people
who move your business

Your brand’s success stems from people and their behavior.

At Cronbach, we uncover the hidden drivers behind customer actions.

Data-driven insights help you identify your most valuable prospects and understand their true motivations.

This enables you to craft marketing strategies that resonate deeply, increasing marketing effectiveness and customer centricity.

FROM INTERNATIONAL BLUE CHIPS
TO LOCAL STARTUPS

We’ve helped brands leap forward

in insight, focus, customer centricity, and marketing effectiveness.

FROM INTERNATIONAL BLUE CHIPS TO LOCAL START-UPS,

we’ve helped brands leap forward in insight, focus, customer centricity, and marketing effectiveness.

Supercharge your
marketing effectiveness

With Cronbach, you will...

Uncover true drivers of market preference
Identify and understand the people who are prone to becoming your best customers
Create hyper-relevant offers and communication
Generate more media impact (even without cookies)
Enable departments to join forces and pull in the same direction.

Thanks to Cronbach, we understand better why people become enthusiastic about car sharing and how we can specifically increase relevance - throughout Europe.

Natalie Hoffmann, Share Now

With the knowledge of what drives non-buyers to buy, we can develop measures that also convince those who don't know today that they will love our products tomorrow!

Etta Sandmann, Sugar Daddies

Cronbach generates real data-based insights that were previously unavailable to me in my work.

Dr. Kathrin Käppler, Ressourcenmangel

DATA + PSYCHOLOGY:
YOUR MARKETING POWERHOUSE

Cronbach works by definition, because we reverse-engineer success. With a combination of clinical-level psychodiagnostic methods and advanced data analytics we reveal what accelerates brand preference, purchase intent and customer lifetime value.

A unique approach to understanding target groups that combines scientific validation with practical feasibility.

Louise Leitsch, Appinio

This enables us to act more differentiated, focused, and above all, effectively in a very dynamic environment.

Michael Munder, Porta

We’ve seen significant uplifts already in the first campaign. Not only click rates, but all sales figures in our own shop were convincing.

Manfred Meindl, Vaude

Customer Relevance
at work

Learn how VAUDE, Germany's leading outdoor apparel brand, systematically boosted consumer centricity and marketing effectiveness with data-driven insights

Want to know more? Learn how it all started with MINI, the disruptive German car brand. The beginning of our success story - and a prototype for the work that we have been constantly improving for 5 years.

Let's go!

Our Founders

OBSESSED WITH CONSUMER PSYCHOLOGY

Portrait von Prof. Dr. Joost van Treeck - Gründer der Cronbach GmbH für Marketing Profiling und Targeting.

Joost is an expert in consumer psychology. During his time at the Hamburg agency Jung von Matt, he laid the foundations for our understanding of psychology in marketing in order to increase the efficiency of communication. On top of that Joost was also Dean of Business Psychology at the Fresenius University of Applied Sciences in Hamburg for 13 years. In 2024 Joost decided to focus entirely on Cronbach and its spin-off True Relevance.

OBSESSED WITH MARKETING EFFECTIVENESS

Portrait von Stefan Sindram - Gründer der Cronbach GmbH für Marketing Profiling und Targeting.

Stefan is an expert in brand and communication strategy. His clients have included national and international companies such as Deutsche Telekom, Volkswagen, Beiersdorf and Unilever. Before Cronbach, Stefan was Head of Planning at the advertising agency DDB Hamburg. His work focused on brand positioning and networked campaign concepts. These have won several awards for their effectiveness.

Ready to elevate
your brand's relevance too?

Let's get in touch!

Move the people who move your business